The BK Coupon Generator...a great excuse for me to go to Burger King!

I've observed that the use of more and more QR code initiated marketing campaigns.  Not a surprise given SG's smartphone penetration.  However some are done better than others... I feel that it's worth highlighting the use of QR codes to support the launch of the BK Chicken Sandwich line in Singapore.

http://bkcoupongenerator.com.sg

BK used a subway campaign with QR codes to drive discovery of their Coupon Generator mobile site for promotion of their Chicken sandwiches.  It was a good use of a free to claim offer whereby the customer could choose a chicken sandwich meal, pick a freebie (BK fusion ice cream, Mexican drum lets) and then create a virtual coupon on their handset.

Why I liked the campaign
- Simple and easy call to action with easy to understand benefits
- 2 part benefits – coupon for a freebie and entry in lucky draw (to collect info) for stays at Resorts World
- 20k coupons downloaded so far

By focusing on coupons, BK took pre-payment out of the equation (frankly a stumbling block for daily deals) making the experience much simpler for the consumer and at point of sale.